1. Hall describes three levels of meaning: the object, the concept, and the word. How do these images operate on these levels? Are they objects, concepts, words, or mixtures thereof? How do imaginary concepts like justice, faith, or patriotism complicate our understanding of these levels?
2. Hall describes a threefold system as does Peirce. How are these systems similar, and how are they different? Do objects, concepts, and words refer to issues of Peirce's firstness, secondness, and thirdness?
3. Icons and indexes are discussed. Does Hall use these terms in the same way as previous authors? What are the similarities and differences in his use of terms?
4. In his discussion of the Inuit's many words for snow, Hall raises an important question, "How far is our experience actually bounded by our linguistic and conceptual universe?" (p. 23) What are the implications of the opposite argument, that our difference languages reflect our different experiences as culture groups (ie. the Inuit have more words for snow because, in the geographical region where they live, there is a variety of "snow" experiences that are relevant to their lives)? Are both perspectives necessarily opposed to one another?
5. What are the approaches in each theory of representation that Hall discusses? How do reflective, intentional, and constructionist approaches to understanding images translate into actual image decoding? How is the comic, the map, and the weather image reflective, intentional, and constructed? What role does technology play in each approach, and how does technology enhance or detract from each perspective?
6. In Hall's discussion of the traffic light, Hall mentions that the real importance of color difference is the ability for us as the audience to distinguish between the colors. Do the color blind experience different representations if they are unable to distinguish one color from another?